A quiet revolution is brewing among Gen Z - and it's not just about social media or fashion. It's about what they’re drinking. Instead of reaching for cocktails and craft beers, a growing number of Gen Zers are opting for herbal tea and other functional beverages. This generation is embracing a sober-curious lifestyle, and tea is becoming the new go-to for calm, clarity, and connection.
Gen Z and the Decline of Alcohol
A recent Gallup survey found that alcohol consumption among adults under 35 has dropped significantly—from 72% in 2001–2003 to just 62% in 2021–2023. Multiple studies, including one published by Time Magazine in 2024, highlight how Gen Z is drinking up to 20% less alcohol per capita than Millennials.
Health, mental clarity, and a growing desire for authenticity are driving this shift. Gen Z is prioritizing wellness and mindfulness over hangovers and social pressure. The rise of alcohol-free bars, mocktail culture, and social rituals that don’t involve drinking has transformed the beverage landscape.
Enter Herbal Tea: Functional, Social, and Delicious
Tea - especially herbal and adaptogenic blends - is emerging as the perfect alcohol alternative. A 2023 UK market analysis showed a 54% year-over-year increase in sales of functional beverages, with matcha and herbal teas leading the charge. Tea checks all the right boxes for Gen Z:
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Caffeine-free options to support calm and focus
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No sugar or artificial additives
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Adaptogens and antioxidants that promote mood balance, digestion, and immunity
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Ritual-friendly: perfect for slow mornings, social evenings, and screen-free breaks
Tea as the New Social Ritual
The idea of replacing happy hour with a "high tea" gathering is catching on. Instead of bottomless mimosas, think tulsi and ginger infusions paired with roasted chickpeas, fruit bowls, or dark chocolate. Tea parties aren't just for grandma anymore—they're a cozy, intentional way to connect with friends.
These low-key, high-vibe hangouts give people a way to unwind and bond—without the downsides of alcohol. Whether it’s a creativity circle, game night, or book club, tea is becoming the drink of choice.
Astiry: Crafted for the Sober-Curious Generation
At Astiry, we believe in tea that does more than taste good. Our blends are caffeine-free, organic, and thoughtfully crafted with adaptogenic herbs to support your body and mind.
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Vitality Blend — with ashwagandha and moringa, perfect for morning energy and focus
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Digestive Blend — with turmeric and ginger to support gut health after meals
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Harmony Blend — with tulsi and brahmi, ideal for winding down and supporting mental clarity
You can enjoy these individually or explore our Daily Wellness Bundle for a complete tea ritual.
All our sachets are plant-based and tested for heavy metals - because clean living should start with clean ingredients.
Join the Movement
Whether you're fully sober or just cutting back, choosing herbal tea over alcohol is a powerful act of self-care. It's not just a trend—it's a shift in how we connect with ourselves and each other.
So next time you're planning a hangout, skip the drinks. Brew a pot of herbal tea, invite your people, and let the conversation flow.
Shop our functional blends at Astiry.com. Your new ritual starts with your next sip.
Frequently Asked Questions
Why is Gen Z drinking less alcohol?
Gen Z is prioritizing mental health, clarity, and intentional living. Studies show they consume up to 20% less alcohol than previous generations.
Is tea a good alternative to alcohol?
Yes. Herbal teas are calming, caffeine-free, and support digestion and mood—making them a perfect choice for sober socializing.
What is a good tea for happy hour?
Adaptogenic blends like Astiry’s Vitality or calming teas like Harmony offer mood support and are great alternatives to evening drinks.
How can I start a tea ritual with friends?
Host a casual tea evening with herbal blends, healthy snacks, and screen-free conversation. You can also play games, journal, or host a creative circle.
Sources:
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Time Magazine: Why Gen Z Is Drinking Less
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The Times UK: Gen Z Replace Alcohol with Kombucha and Mushroom Shots
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Gallup Survey (2023): Alcohol Trends Among Under-35s